Rida is an imaginative and driven Video Editor with a deep-seated passion for storytelling in all its forms. With over six years of experience in the Post-Production realm, she possesses an intimate understanding of the workflow dynamics, skilfully manoeuvring through fast-paced environments to deliver captivating short-form and long-form content in collaboration with clients, fellow Editors, and Producers.
Her expertise extends across various sectors, encompassing the corporate market, brands, internal communications, digital/social media, and television broadcasting platforms.
Operating as a self-employed Videographer/Editor, Rida assumes full accountability for the entire video production process, from capturing footage to meticulously refining raw material through each stage of Post-Production. From crafting initial offline content cuts to executing the final online edit, she seamlessly integrates sound passes, color grading, and motion graphics to yield polished end products.
Her specialisation lies primarily in Adobe Premiere Pro and After Effects, bolstered by advanced certification in Adobe After Effects and HETV Broadcast certification in DaVinci Resolve accredited by Soho Editors.
Rida is an active member of American Cinema Editors (ACE), Women in Film and TV (WFTV) and Post Super, contributing to and benefiting from these professional communities.
For a comprehensive overview of Rida’s professional qualifications and technical proficiencies, her CV is available for download below. Feel free to reach out via email or connect on to kick-start a conversation.